Beauty discovered in nature's plants
Naturally derived substances, all-natural ingredients , organic cosmetics, naturalism cosmetics…
These modifiers have become quite 'natural' in marketing text for cosmetics.
This contributes to our dichotomous views for cosmetics products, thinking natural is good and chemical is bad .
However, these days it is quite difficult to come across a product not accompanied by the word 'nature.' The word has become that much 'natural.'
But what is the essence of nature? What is it that makes nature so vitalizing and beautiful?
We found the answer to our question in plants. That is why we decided to research plants and look for substances that are beneficial for humans, verify their superiority and commercialize it.